The New AMerican Majority Cohort

As 2018 demonstrated, the future of progressive power lies with the rising New American Majority - a coalition comprised of women, youth, and people of color. NLA’s 2019-2020 cohort will help eight to ten emerging, innovative leaders who are running organizations with demonstrated impact in building power in their communities.

Based on American Majority Project Research Institute analyses of the Citizen Voting Age Population Special Tabulation from the 2009-2013 5-year American Community Survey by the U.S. Census Redistricting Data Office and the National Election Pool Exit Poll, 2012.

Based on American Majority Project Research Institute analyses of the Citizen Voting Age Population Special Tabulation from the 2009-2013 5-year American Community Survey by the U.S. Census Redistricting Data Office and the National Election Pool Exit Poll, 2012.

The Challenge

To secure and maintain a progressive power base, we must invest in a rising generation of diverse emerging leaders and organizations who are innovating in how they build power in their communities.  2019 offers the progressive movement a short and critical window to support these leaders and organizations in shifting from urgency to sustainability.

The Solution

Use 2019 to provide rising, impactful, progressive organizations with an infusion of appropriate and diverse strategic capacity-building support to ensure they can build sustainable organizations and maximize impact. To this end, Deborah Barron (NLA) and Nijmie Zakkiyyah Dzurinko (RoadMap Consulting), are partnering to launch The New American Majority Cohort for 2019-2020. The 18-month capacity-building program will select, vet, and support ten organizations and leaders who are surfacing as key anchors for their communities, for regional and national coalitions, and/or for nationwide social justice movements.  

The Program

This cohort will strengthen eight to ten high-impact organizations led by women, youth, and people of color who have piloted innovative projects to expand, engage, and mobilize their communities. It will provide in-depth, education, training, strategic planning and organizational development support as well as executive coaching and mentoring by a diverse pool of consultants and mentors. The cohort will focus on selecting:

  • Organizations or initiatives led by people of color, women, youth and/or other underrepresented constituencies that proved highly effective at building power in their communities.

  • Organizations that employ both traditional field and experimental and digital strategies, with an emphasis on those challenging the orthodoxy as to how things have “always been done” by piloting innovative new methods of communicating with and/or organizing their communities.

  • Local and statewide organizations and/or volunteer networks—especially from communities of color.

  • Community nonprofits, social movement collectives, and other groups that successfully engaged communities year-round on social justice policies and locally salient issues such as immigration, health care, minimum wage, policing/incarceration, housing, etc. as a gateway to building a permanent and engaged base of power in their communities.

  • Emerging grassroots leaders who are bring new and innovative ideas, perspectives, experience, lessons,  and trusted relationships to the progressive movement.

Funding Needs

We are seeking funding partners who already are—or are ready to—invest in building a pipeline of robust support for diverse, emerging, progressive leaders and organizations, and who understand that the groups need both funding and capacity-building support to realize their full potential.

If you would like to join us in strengthening the leaders of the New American Majority, you can make a secure, online donation here or contact our Executive Director, Deborah Barron if you’d like more information.


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